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Avoiding Gluten

Primary Audience

  • Celiac Disease patients of all races, genders, ages, and economic status

Secondary Audience

  • Family and friends of patients



  • Utilize information provided by the Celiac Disease Foundation website and personal experiences as a Celiac patient to decrease the risk of new patients accidentally digesting gluten

  • Provide information on foods, medicines, and personal care products to avoid




  • 2019 AIGA Flux Student Design Competition: Winner – UX/UI category


Nearly 3 million Americans suffer with Celiac Disease. It is an autoimmune disorder that involves an intense allergy to gluten, a substance generally found in wheat. The disease has become more prominent and recognized in the last decade.

Avoiding Gluten is a phone application designed to provide an easily accessible resource for patients and those around them. The application includes detailed lists of ingredients in food, medication, and personal care products that contain or are cross contaminated with gluten. Patients and loved ones can use the application while shopping to ensure they are truly avoiding gluten.

Research: Persona

Debbie Miller

36 y/o Stay-at-Home-Mom

Status: Married with 3 Children

Class: Middle

Education: Bachelor’s Degree

Technology: iPhone, iPad, and Macbook


  • Teach son how to be safe and avoid gluten

  • Find information in an underwhelming and comfortable manner

  • Learn how to create a safe environment for a Celiac Disease patient


Debbie is a stay-at-home mother of three. She runs her household and manages her family's busy schedules. Debbie’s sixteen-year-old son was just diagnosed with Celiac Disease. She is a caring mother and is very concerned for her son’s health. Debbie has tried to use search engines to find ways she can serve her son good, healthy, gluten-free food. However, she always becomes overwhelmed with the vast information out there.

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