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16oz Beer Can Label

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Project Summary

I designed the Ale Mary beer label for William & Mary’s Women’s Weekend in collaboration with the Virginia Beer Company. The concept centered on a custom illustrated portrait of Queen Mary II paired with the Wren Building, Kensington Palace, and peach trees. The peach elements tied into the beer’s peach-infused hazy IPA and informed the overall color palette and mood.

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Ale Mary was brewed with the Pink Boots hop blend, which is grown by women-owned farms to support career development for women and non-binary individuals in the brewing industry. This project highlights custom illustration and packaging design created as part of the William & Mary University Marketing Graphic Design team.​

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