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Big Daddy Energy Drinks_Three Cans_Web.j

Big Daddy Energy Drinks




(3) 8 oz Can Labels

Project Summary

I was tasked with developing a brand for a company that produces energy drinks targeted at an older audience, i.e. Baby Boomers, as a class assignment. The energy drink brand I designed was inspired by “Big Daddy” Ed Roth, a famous illustrator from the 1950’s. Many of his hot rod illustrations were featured in car magazines and car shows. His incorporation of Rat Fink and other unique characters influenced the brand, flavors and designs of the Big Daddy Energy Drink company.


Cans donated by Antietam Brewery

Labels printed at Printing Impressions

Big Daddy Energy Drinks_Logo_1_Web.jpg
Big Daddy Energy Drinks_SubLime Slime_Sk
Big Daddy Energy Drinks_SubLime Slime_We
Big Daddy Energy Drinks_SubLime Slime_FB
Big Daddy Energy Drinks_Strawberry Demis
Big Daddy Energy Drinks_Buffman Berry_FB
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