Deliverables

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(3) 8 oz Can Labels

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Project Summary

I was tasked with developing a brand for a company that produces energy drinks targeted at an older audience, i.e. Baby Boomers, as a class assignment. The energy drink brand I designed was inspired by “Big Daddy” Ed Roth, a famous illustrator from the 1950’s. Many of his hot rod illustrations were featured in car magazines and car shows. His incorporation of Rat Fink and other unique characters influenced the brand, flavors and designs of the Big Daddy Energy Drink company.

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Contributions

Cans donated by Antietam Brewery

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Labels printed at Printing Impressions