BoxLatch Rebrand Concept
Business to Business Fulfillment and Distribution Centers
Design a new brand identity that accurately represents the company, BoxLatch
Create a stationery set that follows the new brand identity
Develop an online presence for the company with a profile and cover image for Twitter and Facebook
BoxLatch is a company that developed a product which reduces cardboard waste by making cardboard boxes easy to re-use. A BoxLatch is a plastic clasp that slides into the gap of cardboard box flaps to secure them closed. This results in a reduction of the need to use additional tape and lengthens the life cycle of the box.
As a class project, I was tasked with developing a new brand identity for BoxLatch. This rebrand concept includes a new logo, a stationery set, and social media imagery. The BoxLatch is incorporated into the design to create an easily identifiable logomark that represents the company.