BoxLatch Rebrand Concept

Primary Audience

  • Business to Business Fulfillment and Distribution Centers​

 

Goals

  • Design a new brand identity that accurately represents the company, BoxLatch

 

  • Create a stationery set that follows the new brand identity

 

  • Develop an online presence for the company with a profile and cover image for Twitter and Facebook

Overview

BoxLatch is a company that developed a product which reduces cardboard waste by making cardboard boxes easy to re-use. A BoxLatch is a plastic clasp that slides into the gap of cardboard box flaps to secure them closed. This results in a reduction of the need to use additional tape and lengthens the life cycle of the box.

 

As a class project, I was tasked with developing a new brand identity for BoxLatch. This rebrand concept includes a new logo, a stationery set, and social media imagery. The BoxLatch is incorporated into the design to create an easily identifiable logomark that represents the company.

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