Outreach Center (JCOC)
Help Hope Healing Campaign
Logo(s), Color Palette, Fonts, Graphics
The Judeo-Christian Outreach Center (JCOC) is a non-profit organization that partners with over 100 volunteer groups, churches, synagogues, civic groups and individuals to feed and house those that need help in Virginia Beach.
In 2021, JCOC launched a campaign to fundraise money to dramatically increase the number of people they lead out of hunger and homelessness. The centerpiece of the campaign was a new 20,644 sq.ft. building complex to provide affordable housing, a new dining hall, and administrative offices.
I designed a brand for the campaign built upon the organization’s existing logo. I pulled the house shape from their original logo and fit custom icons inside it. These icons symbolized the services the campaign provided. I also expanded the color palette for the campaign with some inviting colors and used the icons to create a brand pattern.