Primary Audience

• Schools, Parents, Students, Education Boards, and Local Donors

 

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Goals

• Redesign the brand so that it:​

 

• Represents PARTNERSHIP

 

• Represents EDUCATION

 

• Represents LOCAL SCHOOLS

 

• Is SIMPLE

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• Is PROGRESSIVE

 

• Is ENERGETIC but NOT BUSY

 

• Isn't CLICHE

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Overview

Northampton County Education Foundation approached me in need of a rebrand. Their goal was to develop a brand identity that represented community, partnership, education, simplicity, energy, and the local schools without being cliche. This minimalistic wordmark system was designed to break out of the cliche ideas of education while being simple and unique from the other educational groups in the 757. The line under the text symbolizes the idea of community as it supports the type and unifies the whole symbol. The versatile color palette allows the organization the ability to represent every school in their county.