Males between the ages of 16-60 that belong to the middle class
Create a masculine brand identity
Develop a shave subscription box with a broad range of potential customers.
Subscription boxes have become quite popular in today’s market. They make shopping a less daunting task, and the products come right to the customer’s front door. While there are plenty of shaving subscription boxes for men, there are no customized subscriptions that solve their individual problems. ShaveRX provides a personalized experience by using a questionnaire to determine the needs of the customer and to prescribe products to fit their shaving needs.
The ShaveRX logo is a sophisticated wordmark that incorporates a grunge texture. The texture is meant to represent the ruggedness of stubble. The rest of the brand incorporates illustrations of facial hair and razors as well as the wood grain texture on the razor and the shaving brush.
For this project, I purchased containers for shaving cream, face lotion, and beard oil as well as a shaving brush and a razor. I designed and printed the labels for the containers and I ordered a custom shipping box to present the products in.
26 y/o Industrial Engineer
Education: Bachelor’s Degree
Technology: iPhone, and Microsoft Surface Pro
Make daily routine more convenient
John is a single, industrial engineer who has an hour commute to Washington D.C. every day. On the weekends, John either visits his parents or attends social gatherings with friends. He likes to maintain his clean, professional look. However, John is running on empty and needs to find a more convenient way to manage his style.